[2] In the summer of 2015 OneLogin, a software company, created a recruitment campaign aimed at attracting engineers to their home office in San Francisco, California.
[3][4][5] A week after the launch of the campaign went viral, OneLogin posted an article on their blog that talked about the importance of diversity, inclusion, and innovation.
[9][10][11] Subsequently, Anchalee put up a now-defunct webpage to establish a safe platform for individuals to share their experiences related to diversity issues within tech fields.
In an effort to make a lasting impact, Michelle Glauser (the spouse of Anchalee's co-worker) began a fundraising campaign using Indiegogo to create billboards with pictures that people had shared on social media using the hashtag #ILookLikeanEngineer.
[12] Concurrently, an #ILookLikeanEngineer community gathering organized by Glauser through Eventbrite as part of efforts to continue further the movement was hosted on August 13, 2015, in San Francisco.
In the postwar era, female engineering students found themselves in a mixture of conflicting and positive situations that shaped not only their professional experiences but the field itself.