The accompanying video, released on October 27, 2014, is a one-shot take recorded in double time showing the band members and several hundred dancers on personal transportation devices performing intricate choreographed routines while filmed by a camera on a multirotor aerial drone.
Band frontman Damian Kulash said that the disco influence came as they were toying around with the beat of the song and they hit upon a sound, evoking the style of the Jackson 5 and Diana Ross, at which point, "we knew we had something worth chasing".
The band members perform the video while riding Honda UNI-CUBs, personal mobility units that are controlled by the rider by shifting their weight.
The video was filmed on a camera mounted to an octocopter drone, which allows for ground-level and bird's-eye-view shots during these routines, including a final high-altitude (700m) pan of the surrounding landscape.
[7] Harano linked them to Honda's internal ad agency, which led to them being put in contact with Japanese choreographer Airman to help plan out the routines.
[7] The opening sequence, primarily focusing on the OK Go band members, was made to feel like a futuristic version of Gene Kelly's dancing in Singin' in the Rain.
[7] The final shot, with the camera panning across the Japan landscape, was inspired by the Beatles' use of extended outros, as to give the viewer something "that packed a bit more entertainment even after the main part was over", according to Harano.