[2] Their video for "Needing/Getting", released February 5, 2012 in partnership with Chevrolet, debuted during Super Bowl XLVI and has over 32 million views on YouTube.
[2] Many of the videos also use long or single-shot takes, which Salon's Matt Zoller Seitz says "restore[s] a sense of wonder to the musical number by letting the performers' humanity shine through and allowing them to do their thing with a minimum of filmmaking interference".
[4] The success of OK Go's music first won the band the 14th Annual Webby Special Achievement Award for Film and Video Artist of the Year.
[14] In 2008, Damian Kulash said that the band had not produced the YouTube videos as part of any overt "Machiavellian" marketing campaign.
"[15] OK Go's distinctive, choreography-heavy performance style first originated from a 1999 appearance on the Chicago-based public television show "Chic-a-GoGo"; WBEZ radio personalities Peter Sagal, Jerome McDonnell of Worldview, Gretchen Helfrich (formerly of Odyssey) and Ira Glass pretended to play instruments to "C-C-C-Cinnamon Lips" as OK Go danced, because the band wasn't allowed to play live on the show.