The one-shot video primarily consists of 4.2 seconds of real-time footage recording over 300 distinct events set in motion by the band members and timed devices, slowed down to be played over the length of the song.

[1] On release of the video in November 2016, the cultural and political landscape has shifted, and Kulash said that the song now "feels strangely like a premonition" on the recent events.

Many of the props are inflated balloons filled with colored liquid that splash across the set pieces and the band members as they are ruptured in time to the music.

Morton's CEO Christian Herrmann stated that "We want to embody her spirit to make a real, tangible difference in people's lives.

[2] Much of the work was on timing elements; they had to break down events down to a two-millisecond resolution, which Kulash compared more to developing the math of the video to feed into computers rather than the choreography.

[2] Kulash had spent about two months prior to the filming on testing ways to use existing robotic technology to successfully complete the video.