Ibi (Valencian: [ˈibi]; Spanish: [ˈiβi]) is a town located in the comarca of Alcoià, in the province of Alicante, Spain.

The town, which is located 37 km from the city of Alicante, is surrounded by mountains and gorges.

The economy of Ibi is chiefly based on the toy industry, the most important of this kind in Spain.

There are some factories making construction materials, ice creams and tiger nut milk, also.

Worldwide, it is famous for the centuries of annual festival of Els Enfarinats; in particular, the fight with flour and eggs.