Ice Breakers candy

Ice Breakers is a brand of mints and chewing gum owned by The Hershey Company.

[2] Ice Breakers was launched in the 1990s[3] by Nabisco Holding's LifeSaver division in order to compete with similar mint brands.

[4][5] Hershey purchased Ice Breakers from Nabisco in 2000 for $135 million in a deal that also included mint and chewing gum brands like Bubble Yum, Breath Savers, CareFree and Stickfree.

[11] In April 2018, Ice Breakers launched an edible glitter-sprinkled gum that they hoped would appeal to Millennials.

[16] In 2007, Hershey released Ice Breakers PACS, wherein a powdery mint mixture was encased by two blue dissolving layers.

Ice Breakers endcap display showing mints and chewing gum