It is active in real estate, renewable energy, asset management, boutique hotels, precision agriculture, anime production and other businesses.

[14] The move has been described in The Japan Times as part of a new wave in financing Japanese anime that will challenge the “sclerotic production committee system” and give more creative freedom to directors like Oshii.

[15] Ichigo also owns the Akiba Cultures Zone, a large retail building in Tokyo's Akihabara neighborhood that is a center for Japan's anime subculture.

[16] Ichigo builds and leases smart greenhouses, which use sensors and processors from the IoT (Internet of Things) to optimize levels of CO2, water and other inputs to increase agricultural yields.

The name comes from Ichi-go ichi-e, an ancient Japanese idiom meaning “one lifetime, one encounter.”[20] The company also sponsors several internationally competitive athletes, including Olympic medalist weightlifter Hiromi Miyake, who has been an Ichigo employee since 2007.