Incredible Connection is a consumer electronics and IT retailer active in southern Africa.

[1] The company is now the largest consumer electronics and IT retailer in South Africa and the African continent.

On 15 December 1998, Incredible Connection was acquired by Connection Group Holdings Limited and now operates as subsidiary of that company,[2] itself a subsidiary of JD Group Limited.

[6] In late 2010 it began offering ADSL data bundles to customers purchasing PCs or notebooks through surplus of its redundant internet backbone from SAT3 and Seacom.

[7] In 2011, Lenovo announced that its revitalized ThinkPad laptops would be available at Incredible Connection.