[2] By the end of the 1990s, Steers started expanding its business beyond South Africa, and outlets opened in Swaziland (now Eswatini), Botswana, Zimbabwe, Kenya, Mauritius, Zambia, Tanzania and Ivory Coast.

[4] By attracting new consumers as well as increasing the consumption frequency of existing customers, Steers succeeded in reaching their target of double-digit system-wide sales growth in 2012.

[5] In the late 80s the Comitis family, who owned the Steers rights in the Western Cape, continued to grow the brand throughout Southern Africa.

By the end of the 90s Steers started expanding beyond South Africa’s borders, with outlets in Eswatini, Botswana, Namibia, Zimbabwe, Kenya, Mauritius, Zambia, Tanzania and Ivory Coast.

[7][8] Although as of 2022, this has now been closed For 17 years in a row, Steers has been recognized by well-known Johannesburg listing magazine, Leisure Options, for serving the Best Hamburger in the QSR industry.