WantItAll.co.za is an online shop based in Johannesburg, South Africa that sells over 14 million products.
In April 2013, Wantitall invested in online design retailer Citymob.co.za,[3] allowing Citymob to upscale and increase its product offering, as it will have a better distribution system.
[4] WantItAll.co.za has been tasked to operate and manage the online shop for South Africa's largest cash and carry (sales) distributor Makro, called Makroshop.co.za.
Makro in South Africa is part of Massmart which has just been acquired by the world's largest public corporation by revenue Walmart.
[5] In 2014, Walmart partnered with wantitall.co.za to develop makro.co.za WantItAll formed a strategic partnership with Amazon.com to stock their entire product catalogue partly because Amazon "blacklisted" the South African Post Office for deliveries.