[3] The trademark for this brand is currently held by Rhinelander Brewing Company.
[4] The company was founded by five partners: Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung.
During Prohibition, Bills bought out the other partners and brought on his sons and son-in-law into the business.
[1][2] In 1953, the brewery's workers went on strike at the same time as the other five major brewers in the city (Schlitz, Pabst, Miller, Blatz, and Gettelman) in the 1953 Milwaukee brewery strike.
In 1963, the company laid off workers until their staff was reduced to fifty employees.