At a time when small breweries dotted the landscape, Rhinelander stood out with its aggressive marketing and inventiveness.

The company patented the 7-ounce "Shorty" bottle and advertised the product heavily, with great success.

The proposed $2 million brewery was initially planned with a production capacity of 30,000 barrels of beer in kegs, cans and bottles.

The newly renovated Brewery, taproom and gift shop are located on Brown Street in downtown Rhinelander.

Rhinelander Brewing Company now produces and sells over 1 million pints of beers per year throughout the Midwest.