The outbreak of SARS in Hong Kong from March to June 2003 resulted in a sharp drop in Mainland and foreign visitors to an unprecedented low, adversely affecting the tourist industry.

In the initial stage of the scheme, residents of Beijing, Shanghai, and 8 Guangdong provincial cities (Dongguan, Foshan, Guangzhou, Huizhou, Jiangmen, Shenzhen, Zhongshan and Zhuhai) could apply for visas to visit the two 'Special Administrative Regions' individually.

[2] The visas, issued by the Public Security Bureau of the People's Republic of China, were valid for 7 days and could be renewed upon return from Hong Kong to the Mainland.

The Mass Transit Railway Corporation organised promotional programs at Telford Plaza in Kowloon Bay and Maritime Square in Tsing Yi during the National Day holiday.

At the Lo Wu border crossing, there was an increase in the number of Hong Kong immigration officers on duty, and the time for checking in was reduced.

In addition, visitors from Shanghai and Beijing were encouraged to travel by plane to prevent congestion in Lo Wu and Lok Ma Chau.

She added that tourists from overseas markets such as the United States and Australia may feel safe visiting Hong Kong again in the coming winter or during the Chinese New Year.

She also pointed out that women joining the Individual Visit Scheme come to Hong Kong because they want to purchase brand-name products.

Owners of shops or companies can foresee this vital trend and will employ more people to meet the needs of the influx of Mainland travellers.