Infinifilm, first introduced in 2001, was New Line Cinema's brand of specialized DVDs containing a feature to notify viewers of special features on the disc applicable to the scene currently playing, such as interviews, behind-the-scenes footage or deleted scenes.
After that, the user would be returned to the point in the movie where they left off.
Many of the label's films that New Line ported to Blu-ray featuring the original Infinifilm content were rebranded as "Focus Points."
New Line then abandoned Infinifilm, most likely due to the 2008 absorption by Warner Bros.
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