They announced much of their output would be follow-ups to films that had done well at the box office theatrically, but wouldn't be expected to do well if a sequel were to be made.

The first release under the Warner Premiere banner was the prequel film The Dukes of Hazzard: The Beginning.

In September 2008, Warner Premiere released the direct-to-DVD sequel of Hilary Duff's hit film A Cinderella Story titled Another Cinderella Story, starring Selena Gomez.

After the 2009 Sundance Film Festival, Warner Bros. announced through Warner Premiere that the film Spring Breakdown would be released straight-to-DVD on April 9 according to Home Media Magazine.

[4] Despite this, titles continued to be published under the Warner Premiere label until the following year, the last being Scooby-Doo!