Nagano stated that the Kuraza concept was about hospitality rather than transportation, with the design intending the vehicle to be a social space.
[1] The Kuraza team aimed to fuse the elements of traditional Japanese heritage and luxury with modern technology.
The Uramasari tradition of fine clothing is also represented by the combination of materials used in the seats, leather for outer areas and raw silk underneath.
[3] The Kuraza’s exterior includes an Infiniti-style “double-arch” tinted aluminum grille, multi-lamp LED headlights, with a tiny “surround-view” camera for blind spots.
One such case of criticism was when A “Bag It or Build It?” survey was posted on The Wall Street Journal,[4] asking for readers to vote on whether they like the auto industry’s ideas for future vehicles.