Intimissimi is an Italian clothing label founded in 1996, which specializes in bras, briefs, lingerie, vests, and pyjamas for women and men.

[4] In October 2017, the brand launched its fourth edition of Intimissimi on ice in the Verona Arena, with costumes designed by Chiara Ferragni.

[7][8] For the 2017 campaign Mario Testino photographed Serbian ex-sportswoman Ana Ivanovic, food writer Ella Mills, model Irina Shayk, and actress Dakota Johnson.

[9] In June 2020, Intimissimi launched the Infinity shelf service, a system which removes the risk of out-of-stock by drawing from the e-commerce window.

[10] In 2023, the brand and Jennifer Lopez released the capsule collection 'This Is Me Now' in which the singer came out with a more mature body to show.