This is because at the time, there were dark clouds over the Kyushu ramen industry, and the founder and CEO intended to "blow wind and revolutionise the era".

[6] On 18 July 2011, Ippudo officially opened their Hong Kong branch in Silvercord, Tsim Sha Tsui.

Ippudo restaurants have been targeted by a campaign claiming they use animal cruelty in their supply chain in Hong Kong and Taiwan.

[9] This campaign claims Ippudo restaurants in Hong Kong and Taiwan use eggs from battery cages that are banned by the European Union Council Directive 1999/74/EC.

[10] Ippudo restaurants in Hong Kong and Taiwan are operated under Maxim's Caterers who were the main targets of this campaign.