[2] Sushiro is currently the largest conveyor belt sushi company in turnover.
[5] Subsequently in April 2024, it was reported that Sushiro has set up a local company in Malaysia to consider its business expansion in the country, with the first outlet scheduled for open to public on 7 February 2025.
[6] A Japanese Consumer Affairs Agency report released in June 2022 accused Sushiro of false advertising, by claiming a "limited offer" of sea urchin and crab sushi while having no stock of these in most stores.
[7] On 29 January 2023, a video was published, consisting of a 17-year-old student in Sushiro Gifu Masakiten licking a soy sauce bottle and a cup before placing it back, sucking on his finger, and using it to touch sushi circling on the conveyor belts.
[13] At the beginning of 2021, a two-day promotional event by Sushiro in Taiwan promised to serve free sushi to people with the word "salmon" in their name.