Irvine Bay is on the eastern shore of the Firth of Clyde, on the coast of North Ayrshire in the West of Scotland.
The area is famous for its long sweeping sandy beaches and views across to the Island of Arran.
Around 700,000 [1] visitors pass through the town each year on their way to one of Scotland's popular holiday spots.
The Irvine Bay Regeneration initiative is improving the town centres, creating better business accommodation and attempting to reconnect communities with the sea.
The area has suffered from the gradual decline of local manufacturing industries [2] which Irvine Bay Regeneration Company is attempting to reverse.