This season was won by Michela Maggioni, who received a one-year contract with d’Management Group as well as well as a Max Factor campaign worth €150,000.

They are welcomed by Natasha Stefanenko, the host, and Michael Giannini, art director of d'Management, in a modern luxury hotel where the final castings will take place.

First aired September 30, 2008 The 14 finalists are sent to the exclusive sea resort of Santa Margherita Ligure, where they are tested by competing in a photoshoot challenge with famous photographer Settimio Benedusi, who also worked for Sports Illustrated.

Noemi redeems herself with an "effortless" performance, Giada demonstrates a huge improvement from her first walk, and Beatrice is praised by Rossella Jardini, the creative head of Moschino.

The judges ask Diletta for additional comments, and she harshly criticises Claudia C. for her poor performance and bad attitude during her makeover.

First aired October 21, 2008 After being told to get ready for this week's reward challenge, the eleven remaining models meet Rajan Tolomei, make-up artist of Max Factor.

He explains that, for this week's reward challenge, they must do some "coolhunting "in the centre of Milan, taking pictures of people who may anticipate certain fashion trends.

For the week's elimination challenge, the contestants participate in a beauty photoshoot with Ciro Zizzo, and they must pose without makeup to show their true potential.

First aired November 4, 2008 The nine remaining models face their fourth reward challenge, when stylist Susanna Ausoni visits to teach the contestants how to accessorize a dress properly.

After Martina is warned to overcome her limits quickly to be noticed by the panel, Claudia M. is sent home for not impressing the judges enough with her poor results on set, and for her lack of expression in the last photoshoots.

First aired November 11, 2008 For this week's reward challenge, the eight remaining model participate in a photoshoot where they must pose in motion while playing tennis.

After the contestants get coached in the basic movements, their photographer Ciro Zizzo asks them to express elegance and flexibility even under physical effort.

For their weekly elimination challenge, the models are taken to the beautiful neoclassical scenery of Villa Olmo in Como, where they will take part in their first public runway show that evening.

Nadege scolds Giulia for her heavy walk, and for not having the spirit of sacrifice required in a model since she has gained weight the previous weeks, but Michael defends her performance.

They are taken to a television studio centre where they meet Cristina Parodi, journalist and fashion expert, who explains that they will be prepared with elegant dresses and makeup to face a fake red carpet event, where they will be evaluated on their presence.

First aired November 25, 2008 The six remaining models receive a visit from Barbara Ronchi Della Rocca, an etiquette expert, who teaches them how to behave appropriately when attending a formal social event.

For this reward challenge, the models are taught the basis of table etiquette, and soon after they wear elegant dresses to attend a mock aristocratic dinner to show what they have learned.

For the week's elimination challenge, the contestants are brought to Frankie Morello's atelier, where they meet Maurizio Modica and Pierfrancesco Gigliotti, founders and designers of this fashion house.

Michela is highly praised for her improvements, but Natasha scolds her for wasting the pose at the end of the runway, and Nadege says she was lucky to have a dress that fits her happy personality.

Although the judges recognise Giada's potential, they decide to eliminate her for not overcoming her fears, and letting them hamper her walk and presence on the runway.

The next day, the contestants are told that for their weekly reward challenge, they will take part in a casting by Mariella Burani, noted Italian fashion designer.

At the judging panel, Beatrice is critiqued for her legs' and arms' stiffness and is reprimanded for not giving enough effort, despite producing an overall acceptable photo.

Elena is highly praised for working with her body and displaying a positive attitude on set, taking directions and giving various poses to the photographer like a professional model.

Michela upsets Natasha, Michael and Nadege with her performance, and they heavily criticise her for being unprofessional on set, playing rather than focusing, and thus taking a step backwards in quality.

First aired December 9, 2008 The four remaining contestants leave Milan for Capri, one of Italy's most fashionable islands and a sea resort noted for inspiring such designers as Coco Chanel.

For totally embodying the spirit of a living mannequin, Beatrice is declared the winner, and receives a pair of Sandali Capresi, the typical shoes of Capri.

Later, the contestants take part in the week's photo shoot, where they pose as sensual and sophisticated ladies on their yacht with Capri's reefs in the background.

Beatrice is praised by Michael and Nadege for her photo and her modern icy beauty, while the photographer Settimio Benedusi points out her stiffness during the shooting.

Antonella Antonelli, editor of Italian Marie Claire magazine, tells Michela that her shot could be an actual cover and appreciates her modern face.

Elena is commended for delivering a truly confident walk with a captivating and determined glance and the judges are amazed at her improvements that transformed her from a beautiful girl into a true model.