The corporation had originally been organized to allow the workers to eventually buy ownership, but this never developed, and it remained a normal joint-stock company.

[1] Key personnel in these early years, besides Sbarboro, were Charles Kohler, Paolo de Vecchi, and Pietro Rossi.

Rossi led the company to develop its own agencies to sell directly to eastern markets; soon after the wine was being sold in Europe, South America, and Asia.

[6] Petri shepherded the growth of Italian Swiss Colony as a mass-market brand; wine was shipped in tankers to be bottled in New York.

[3] Television ads featuring Ludwig Stössel (voiced by Jim Backus; yodeling by Bob Oates) with the catchphrase "The little old winemaker – me!"