Italo Lupi (28 March 1934 – 27 June 2023) was an Italian graphic designer and writer.

Born in Cagliari, in 1959 Lupi graduated in architecture from the Polytechnic University of Milan, and after briefly serving as an assistant professor to Pier Giacomo Castiglioni at his alma mater he started his career as a graphic designer at the La Rinascente Development Office, under the direction of Mario Bellini.

[1][2] After working in the studio of Achille and Pier Giacomo Castiglioni, he opened his own studio, and started collaborating as an art director with major companies and institutions, including IBM and the Triennale di Milano.

[3] During his career he designed numerous logos, including for Fiorucci, Miu Miu, Cinelli, the 1983-2019 logo of the Triennale di Milano, the FIS Alpine World Ski Championships 2021, the Museo Poldi Pezzoli and the ADI Design Museum.

[5] Lupi also collaborated as art director and columnist with numerous architecture and design magazines, notably Zodiac (1970-3), Shop (1971-2), Abitare (1974-85) and Domus (1986-92).