[3] As a young man, Itthipat gained success at playing online games and winning tournament prizes.
With this financial backing, he went on to create the product of packaged deep fried flavored seaweed, which quickly became successful in Thailand, and was exported to Indonesia, Japan, Taiwan, Singapore, Malaysia, and the United States.
Itthipat Kulapongvanich was born on November 24, 1984, in Thailand to a wealthy Thai Chinese family with interests in the construction industry.
The brand sold fried seaweed snacks, which became highly popular among teenagers and office workers.
In December 2015, the company had its initial public offer (IPO) on the Stock Exchange of Thailand, raising 1.8 billion baht.