Iveta Roberti Mukuchyan (Armenian: Իվետա Ռոբերտի Մուկուչյան, pronounced [ivɛˈtɑ mukuˈtʃʰjɑn]; born 14 October 1986) is an Armenian-German singer.
In autumn 2016, Mukuchyan was a jury member on the first season of Depi Evratesil, a television series selecting the Armenian entrant for the 2017 Eurovision Song Contest.
[4] In 2009, Mukuchyan auditioned for season four of the talent competition Hay Superstar (the Armenian version of Pop Idol), where she finished fifth.
[6] Mukuchyan appeared the following year on Parahandes (the Armenian version of the British television series Strictly Come Dancing), where she was eliminated before the semifinals.
[2] Mukuchyan appeared on several Armenian talk shows, including Pop Encyclopedia, Let's Begin Freshly, The Century's Night and Found Dream,[8][9] and was on the cover of El Style magazine.
[10] She participated in season two of The Voice of Germany in 2012 (performing Loreen's "Euphoria" during her audition), and Xavier Naidoo chose her as part of his team.
[14] The same month, Armenian Public Television announced that the singer would represent Armenia at the 2016 Eurovision Song Contest in Stockholm.
[15] "LoveWave", written by Lilith and Levon Navasardyan with lyrics by Mukuchyan and Stephanie Crutchfield, was chosen as the Armenian entry in February 2016.
[22] Mukuchyan was seen holding the flag of the disputed Republic of Artsakh during the first Eurovision semifinal in May 2016, sparking controversy and a backlash from the Azerbaijani press.
[23] The European Broadcasting Union (EBU) released a statement the following day, calling the incident a "serious breach" of its ban on political messages and saying that Armenia's public broadcaster would face sanctions: "Any further breach of the rules of the 2016 Eurovision Song Contest could lead to disqualification from this year's event or any successive editions."
"[24] An airplane appeared near the Ericsson Globe in Stockholm on the day of the Eurovision final with the message, "Karabach loves Iveta".
[28][29] In addition to her musical career, she starred with Mkrtich Arzumanyan in the adventure-comedy film Run Away or Get Married (2016) and recorded the soundtrack of the movie.
In June 2016, the Mukuchyan sisters attended Sónar, a three-day summer electronic music festival in Barcelona.
[32] Mukuchyan was guest singer at the July 2016 Armenian Street Festival in London where she performed with duduk player Gevorg Karapetyan.
[42]Mukuchyan released her debut extended play, IvaVerse (a mix of styles, including funk and R&B), on 25 December 2016[43] and promoted it at the Dalma Garden Mall.
[50] That month, Mukuchyan and other well-known Armenian singers released a single entitled "De Jpta"[51] to benefit children with cancer.
[64] In February, the singer undertook a major musical project in South Africa, which was later revealed to be named "The Journey of a Woman".
[68] On 1 April, she gave a concert with her band at the KAMI Music Club, where she sang songs by the Dashterov project and her latest singles.
[69] On Motherhood and Beauty Day, the singer was the special guest of the RIO Mall card presentation and appeared on a comedy show Evening Azoyan with Arame.
[89] Shortly after the end of the war, Mukuchyan visitied Kalbajar District to film a reportage in German, talking to local Armenians who burnt their homes to prevent them being reinhabited by Azerbaijanis ahead of the transfer of the province from Artsakh to Azerbaijan.
[94] In December 2022, she hosted the 20th edition of Junior Eurovision Song Contest along with Garik Papoyan and Karina Ignatyan in Yerevan, Armenia.