[1] In the late 1930s, Vincent dePaul Draddy, an American businessman employed by David Crystal Co., needed a strong name to associate with his quality merchandise for menswear.
[3] Izod (himself a well-respected tailor) produced bespoke shirts and created the Windsor tie-knot for King George V, but was ready to retire, and accepted Draddy's offer to purchase the rights to his distinctive name.
Vincent Draddy began to license the Lacoste shirt to add prestige to the Izod line, but he could not find a market for the then-expensive $8.00 retail price (around equivalent to $92 in 2023).
The Advantage brand was later expanded to include other products with stretch and/or moisture-wicking fabric such as fleece sweatshirts and button-down shirts.
On June 7, 2017, parent company PVH announced that it has reached a licensing agreement with Adjmi Apparel Group subsidiary Sports Products of America to manufacture women's sportswear, golfwear, and activewear under the Izod brand beginning February 2018, thus signifying Izod's return to the women's clothing market.
On August 28, 2018, PVH announced it would expand the Izod brand to Europe starting with the fall/winter 2018 collection, initially in Spain, Germany, the Netherlands, and Scandinavia.
In April 2019, licensee Arvind announced it was looking to sell its licensing rights to the Izod brand for the Indian market.
[8] On July 14, 2020, PVH announced that it would close its remaining Heritage Brands retail outlets operating mainly under the Van Heusen name, most of which also carried Izod products.
[9] The Izod and Van Heusen brands are not being discontinued; the wholesale business, which sells their product to department stores, warehouse clubs, and online retailers, is not affected.
[10] The sale was officially announced on June 23, 2021, consisting of Izod, Van Heusen, Arrow, and Geoffrey Beene.
Since the acquisition by ABG, the IZOD brand has been repositioned more upmarket, putting more emphasis on quality and sustainability over affordability, and is generally priced somewhat above its competitor Chaps but below ABG-owned Nautica.
Other retailers where Izod products can be found may occasionally include some smaller regional department-store chains, off-price clothing stores (such as Ross Stores, TJ Maxx, Marshalls, Nordstrom Rack, or Burlington), warehouse clubs (such as Costco or Sam's Club), and regional or local clothing boutiques, although since 2021 the brand has significantly reduced its presence outside its core retailers.
Izod produces T-shirts, polos, pullovers, hats, and umbrellas for league and team officials and the general public.
[14] In fall 2018 and 2019, Izod partnered with Green Bay Packers quarterback Aaron Rodgers and Saturday Night Live comedian Colin Jost to promote the fall/winter collections.