Jack Rabbit Trading Post

It was founded in 1949, on the site of either a Santa Fe Railroad building or a former snake farm, depending on the source,[1][2] and became famous for a series of billboards that stretched from Missouri to Arizona, each bearing the silhouette of a jackrabbit and the distance from that sign to the trading post.

The billboards were part of a collaboration between the original owner, James Taylor, and Wayne Troutner, who owned the For Men Only store in Winslow, Arizona.

[4] With a large fiberglass jackrabbit that can be mounted (for pictures), the facility is considered a major Route 66 attraction.

The end credits included a thank you to Antonio and Cindy Jaquez, who have owned the trading post since 1995.

[1][5] On Route 66 in Staunton, Illinois, Henry's Rabbit Ranch uses very similar signage with the slogan "HARE IT IS.