While the Inspired Unemployed is principally the outlet of Ford and Steele, they are often joined by a recurring cast of housemates and friends for appearances in online videos and podcast episodes.
[7] Losing passion for their employment on the job site, Ford and Steele began filming short skits while living in Queenstown, New Zealand for six months, posting them on their individual Instagram accounts.
Their breakout clip—a choreographed dance routine filmed alongside three friends dressed in all black and set to La Bouche's "Be My Lover"—saw the page's audience rise to 30,000 followers; the duo were signed by management company Born Bred Talent within three days of the video going live.
[17] A string of successful dance and comedy videos then further amplified the duo's social status, as COVID-19 lockdowns coincided with people consuming more online content.
[18] In June 2020, they featured alongside Australian musicians Tuka and Thandi Phoenix in a parody music video based on online shopping during lockdown created for buy now, pay later provider Klarna.
[23] In February 2023, the court dismissed Brick Lane's case alleging misleading or deceptive conduct, and ordered it to pay Better Beer's legal costs.
[24] The decision came a week after Mighty Craft revealed in its December quarter update that the brand had generated $50 million in retail sales in the last year.