[7] On April 26, 2023, without any previous implications, Harlow took to his social media accounts to announce the album, release date, and reveal its cover art.

[8] The cover depicts Harlow shirtless, standing with his arms crossed in an alleyway beside trash cans in The Highlands, Louisville with a slightly washed-out filter.

[15] Lyrically, Harlow mostly reflects on "his own struggles with family, fame, and his place in the rap game" while "sometimes commenting on society at large".

[16] On "Common Ground", Harlow "addresses the ways in which some white rap fans have become cultural tourists who embrace and appropriate the hip-hop lifestyle while cloaked in privilege.

[19] On "It Can't Be", he quiets "doubters who think his skin tone is the only reason for his success" and attributes it to "his tireless hustle, attention to detail and simple good-dude energy".

[20] In a review for Pitchfork, Heven Haile wrote that Harlow was "aiming for clarity" with "soft, expensive beats and cloyingly intimate storytelling.

Paul Attard of Slant Magazine pointed out that Harlow "operates in two contradictory modes: pedaling surface-level platitudes or going for easy humble brags.