Harlow wrote the song with producers Oz, Sean Momberger, and Nik D, alongside Nickie Jon Pabón and Reginald Nelton.

[5] The single and its accompanying music video were both released on November 10, 2023, with Harlow declaring "Lovin on Me" as the beginning of a "new era" for his career.

[8] Sporting a mullet and against multicolored backgrounds, Harlow is featured wearing a Wu-Tang Clan t-shirt, a Haunted Starbucks football jersey and New Balance joggers.

[7] Comparing the beat to "vintage Too $hort", Pandya added that the single's accompanying music video was "chock-full of all the quintessential Harlow-isms that make him such a divisive figure", including "groan-worthy bars", "doing something annoyingly on brand like cuddling a puppy", "a surprisingly nimble flow and impeccable beat selection".

[9] The track spent six weeks at number one, surpassing the run at the top of his 2022 single "First Class".