Established in 1987, it ferries passengers across the St. Johns River between the Northbank and Southbank of Downtown Jacksonville.

[3] In the early years, a variety of companies ran water taxis out of the Landing, with the City of Jacksonville allowing any operator who passed the minimum U.S. Coast Guard safety regulations to start a water taxi business.

This led to fierce competition during peak times and inconsistent service, with captains ignoring city regulations on routes and use of the stops to fight each other for customers.

Eventually, the Jacksonville City Council Waterways Commission stepped in to demand improved service.

A fifth stop at Metropolitan Park Marina is open during events in the Stadium District.