Jaffa Cakes are also available as bars or in small packs, and in larger and smaller sizes.

[3] In the early 2000s, it pioneered the development of advanced machine vision technology for quality control.

[12] McVities launched limited-edition pineapple flavour Jaffa Cakes in early 2020.

[15] In June 2024, McVitie's launched Cola Bottle flavour Jaffa Cakes.

[25] In 2021 McVities launched a £4.7 million advertising and social media campaign to promote the brand.