Pimm's is an English brand of gin-based fruit cup but may also be considered a liqueur or the basis of a sling or punch.

Pimm's is dark brown with a reddish tint, and a subtle taste of spice and citrus fruit.

As a summer long drink, it is normally served as a Pimm's cup cocktail, a drink with "English-style" (clear and carbonated) lemonade,[3] as well as various chopped garnishes, particularly apple, cucumber, orange, lemon, strawberry and mint or borage, though mint is more common.

A "Glasgow Garden Party" is a drink made with Pimm's substituting lemonade with Irn Bru excluding any fruit garnish.

[5] Pimm, a farmer's son from Kent, became the owner of an oyster bar in the City of London, near the Bank of England.

He offered the tonic (a gin-based drink containing a secret mixture of herbs and liqueurs) as an aid to digestion, serving it in a small tankard known as a "No.

In 1880, the business was acquired by future Lord Mayor of London Horatio Davies, and a chain of Pimm's Oyster Houses was franchised in 1887.

2 to 5 were phased out due to reduced demand in 1970, after new owners, The Distillers Company,[2] took control of the brand.

It is one of the two staple drinks at the Wimbledon tennis tournament, the Chelsea Flower Show, the Henley Royal Regatta and the Glyndebourne Festival Opera – the other being champagne.

[10] Along with champagne, it has been declared one of two official drinks of Wimbledon, and it has also gained popularity among British universities.

[better source needed][11] A Pimm's is also a standard cocktail at British and American polo matches.

[12] The brand experienced a revival in the early 2000s following a 2003 advertising campaign, which featured a humorous classic upper-class "Hooray Henry" character called Harry Fitzgibbon-Sims[13] (portrayed by Alexander Armstrong) with the catchphrase "It's Pimm's o'clock!

Diageo's 2010 campaign[15] featured a more diverse range of characters representing different elements of the Pimm's cocktail (Pimm's No.1 being an Englishman in red and white blazer, lemonade being three young women in yellow, ice represented by a mature man), coming together to the theme tune of 1970s British television show The New Avengers.

Seven Pimm's products have been produced throughout the brand's history, all fruit cups differing only in their alcoholic base.

There are also special edition versions that are 20% ABV and come in standard European 700 ml bottles.