[1][2] James Stedman-Henderson's Sweets Ltd., under their brand Sweetacres,[3] released Jaffas onto the Australian and New Zealand markets in 1931.

A number of Australian and New Zealand amateur sporting groups use Jaffa as a team name.

In Dunedin, New Zealand, every year[needs update] a vast quantity of Jaffas is raced down Baldwin Street – the world's steepest residential street, according to the Guinness World Records[5] – as part of the Cadbury Chocolate carnival, which is held in conjunction with the New Zealand International Science Festival.

Similarly, "rolling Jaffas down the aisle" at the movie theatre is also a piece of Australian and New Zealand folklore, to the point that it was included in advertising in the 1970s.

[8][9][10] The Australian supermarket business Coles has a generic version called "Choc Orange Balls"; similar products are made by other manufacturers.