It is apparent that the Hong Kong natives became accustomed to American fast food values, drifting away from their local culture.
Without compromising Hong Kong’s own national identity and cultural products, McDonald’s has successfully integrated American fast food chains into their everyday lives.
McDonald’s saw it as their duty to construct a franchise and positively enforce the notion that their food could be considered a full meal.
Integrating the invention of cleanliness, which traditional restaurants did not prioritize, the McDonald's brand exceeded customers’ expectation in the 1980s.
With this new standard of cleanliness, "McDonald’s…[was] more than just a restaurant, it…[was] an oasis, a familiar rest station, in what is perceived to be an inhospitable urban environment".
In a place such as America, politeness and good manners are considered a norm, but in Hong Kong’s society, friendliness, excess of congeniality, attentiveness is frowned upon and deemed suspicious, and thus it was harder to implement service with a smile in this given environment.
The author concludes that "younger people…are avid consumers of transnational culture in all of its most obvious manifestations: music, fashion, television, and cuisine".