James Michael Lafferty (born 1963) is an American businessman, speaker, consultant, psychologist, and social media influencer.

[1] He is known for his story of starting as a fitness trainer in the Procter & Gamble Company in 1984 and progressing through marketing to become a division CEO for P&G, Coca-Cola, and British American Tobacco.

[18][19] Lafferty has also coached Ernest Obiena, Esther Obiekwe, and Kristy Abello - all national level athletes in their various countries.

[23] Lafferty began his career in 1985 with Procter & Gamble, assuming various strategic leadership roles that include General Manager for the Near East region, chief executive officer of P&G for Poland and the Baltic States, Vice President of Paper in Western Europe, and CEO of the company's operations in the Philippines.

He also worked as a consultant for P&G, Coca-Cola, HP, Newell Rubbermaid, Nestlé, Microsoft, Intuit, L'Oreal, General Electric, Hershey, Wal-Mart and many other Fortune 500 companies.

[33][34] Administering CPR at the airport Lafferty was widely covered by Filipino media after he saved the life of a stranger, Romeo Silva, in October 2006.

Lafferty administered CPR after the man collapsed at the Nagoya Airport, Japan due to a heart attack.

[37][38][39] James Michael Lafferty has appeared on The Chrissy B Show, SKY 203, sharing his thoughts about the qualities needed to succeed.