[3][4][5] The firm's name "references a wet January in Portland",[4] and has been described as a "leading provider of customer profile and identity management".

[6][7] According to Forbes, Drebes recognized the value of social media in 2004 and predicted the need for users to manage their online identities.

According to TechCrunch, the firms invested in Janrain's ability to "effectively mass market and sell authentication systems to website publishers based on OpenID and other online identity technologies".

[4][12] In August 2011, the company announced a $15.5 million funding round led by Emergence Capital Partners, which was used for hiring staff and marketing.

That month, the company had funding totaling $18.7 million from the four venture capital firms, as well as from Timothy C. Draper, and Drebes.

That month, the firm received $33 million in new investment,[11] marking one of the largest venture capital rounds for an Internet company in Oregon.

Janrain began offering data services developed by both companies, which had worked together for "several years" before the acquisition.

[10] Inc. reported that Janrain earned $14.3 million in revenue in 2014, had a three-year growth rate of 294%, and employed 135 people—44 more than the previous year.

[17] According to Portland Business Journal, much of the office space's "funky" modern and Romanesque architecture existed previously,[18] though some updates were made when the company relocated.

[22] Janrain turned the basketball court on the building's fourth floor, left by the previous occupant Wieden+Kennedy,[23] into a conference room and meeting space.

[3] Dr Pepper Snapple Group began using Janrain's identity management services for its digital properties in 2011.

[11] RPX, a software as a service (SaaS) platform for on-site OpenID account acceptance, has been described as Janrain's "flagship" product.

Janrain User Management Platform (JUMP) provides a single, unified view of users across multiple online properties and social identities, and includes products for social login, profile data storage, registration, and single sign-on.

It uses profile data, such as a user's age, gender, interests, and location, allowing marketers to target advertising messages.

[4][10] According to The Oregonian's Mike Rogoway, Janrain "encourages its clients to minimize what they ask online visitors to share, at least initially, and to build trust".

[4] In June 2014, the company launched "Janrain User-Generated Content" ("Janrain UGC"); according to Adweek, the service "allows brands to give their fans the ability to interact, comment on, and chat about content on their sites ... [and] allowing them to easily discover friends’ activities on those sites" and "better create personalized brand experiences".

[29] Arktan, which Janrain acquired in 2014, developed technology that analyzes Facebook data and enables comments, polls, reviews, and other services.