Jarritos is a brand of soft drink in Mexico, owned by Novamex, a large independent bottling conglomerate based in El Paso, Texas.

[2][3] Jarritos is made with fruit flavors and cane sugar, and is less carbonated than many popular soft drinks.

[5] Shortly after launching the first Jarritos in Mexico City, Francisco Hill developed a process to remove tamarind juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo.

[4] Hill quickly followed with Mandarin, Lemon and Fruit Punch flavors, gaining greater market share.

[7] According to the 2009 edition of the book Mexico Greatest Brands, 6000 bottles of Jarritos are shipped across the border each minute.