[4] The festival showcases Urdu poetry, Urdu literature, Qawwali, and Islamic calligraphy, with performances such as Ghazal, Sufi music, recitations, panel discussions, debates, conversations on films, and calligraphy workshops.

[5][6] It provides a platform for Urdu lovers[3] to share their poetry and stories in various open forums.

It is organised by the Rekhta Foundation, a non-profit organization that is devoted to the preservation and promotion of the Urdu language and culture.

Jashn-e-Rekhta has seen participation from dozens of Urdu writers and prominent names from the film, music and TV industry from India, Pakistan, and the United States, including: Jashn-e-Rekhta received criticism from various corners due to its emphasis on Devanagari script and Roman script in expressing the Urdu literature.

The big ‘I LOVE URDU’ cut-out where the youth were seen taking pictures was only in English.