The Bryants lived on a family farm in the Mountain Valley Rural Agricultural Historical District in Glenwood, North Carolina.
Over the course of his career, Bryant made major contributions to the field of mass communication, primarily in the area of media effects research.
[4] Bryant has also been published in other areas of effects research, including Cultivation theory with co-author Dorina Miron,[5] pornography,[6] and video games.
[7] Bryant has authored, co-authored, or edited 27 books, 77 chapters, 20 scholarly encyclopedia entries, and 78 articles in peer-reviewed journals, as well as 129 technical reports totaling over 8,000 pages.
[citation needed] Bryant also served as an outside reviewer for tenure and/or promotion for 127 colleges and universities domestically and internationally, in departments such as Psychology, Human Development, Education, Library and Information Studies, Marketing, and Communication.