Ettinger joined CNBC to create on-demand audio content in 2017, pioneering digital services including podcasts and business news for smart speakers.

Ettinger's recorded voice has been heard for nearly two decades in the New York City Subway, where it is used on automated announcements for the IRT Lexington Avenue Line (4, 5 and 6) trains.

[8] Several weeks after graduating from college and leaving the Program Director position at WVBR-FM, Ettinger joined NBC to help change the music format of WYNY-FM, New York.

[9] Eventually, Ettinger had her air talent announce that the song "Soldier of Love" was by former child star Donny Osmond, who came to the WPLJ studios for the live on-air reveal.

Osmond was soon signed by Capitol Records, which released the song as a single and asked radio stations to copy Ettinger's promotion idea nationwide.

"Soldier of Love" reached #2 on the Billboard Hot 100 in 1989 [10] and Osmond credits Ettinger with re-launching his career by listening to the music and not pre-judging whether a song could be a hit based on the name or image of an artist.