[1] He has had numerous jobs in media companies involved in technology, most notably with TechTV and editor-in-chief of PC Magazine.

He graduated Beta Gamma Sigma in 1986 receiving a M.B.A. with a concentration in Computer Applications and Information Systems.

[3] In 1997, Louderback headed out to San Francisco, California to be Vice President and Editorial Director of ZDTV (later TechTV), the first 24-hour technology television channel.

The show supplied viewers with a steady stream of market news, technology reporting, product information, and CEO interviews.

Louderback became Editor-In-Chief for Ziff Davis Media's internet properties in 2002, he managed PCMag.com, eWeek and Microsoft Watch.

He was promoted to Senior Vice President and Editor in Chief of PC Magazine in the fall of 2005 where he managed DL.TV, Cranky Geeks, and ExtremeTech, TechnoRide, GearLog, and Smart Company.