Jimmy Choo Yeang Keat (born 15 November 1948[1]) is a Malaysian fashion designer based in the United Kingdom.

[7] He went to a design firm to work after graduation, wishing to remain in London permanently instead of returning to Malaysia.

Choo's parents emigrated to Britain to help him get started, and he eventually expanded the business by opening his first shop in 1986, renting an old hospital building.

[10] In 2023, Greek rap avant-garde artist Roi 6/12 released his album "Strip club" with the single "Jimmy Choo" which mentions the designer.

The lyrics recite how wearing shoes designed by Jimmy Choo assists in the achievement of an extramarital affair between a male and a female.