[1][2][3] Job title inflation is most often used to attract innovation and talent in a workplace or by start-up companies to legitimize their organisation.
[4] Job title inflation may be also caused by employers who want to flatter their workers in a way that does not involve an increase in work responsibility or pay.
[3] The phenomenon is often used as a form of exploitation of the social value and common associations of a title to artificially increase the importance of a role or position,[5] typically in relation to improving the optics of a company for a prospective client.
[7] Employees with inflated titles may also be simply unable to perform the task of their counterpart, uninflated role at another company.
[8] Research suggests that employers are using job title inflation to cut cost in finding talent; job title inflation is shown to have cut employees of $4 billion in overtime pay.