John Ayton MBE (born 1962/1963), is a British businessman and investor in the luxury goods industry,[2] and the co-founder of Links of London and Annoushka, an English jewellery brand founded in 2009.
[citation needed] Leaving the legal profession in 1995, he was on the advisory board of Halston Borghese Inc, a US-based cosmetics company, responsible for restructuring their Japanese and German operations.
[5] Ayton has invested at the earliest stage in emerging luxury brands including Bremont Watch Company,[4] Orlebar Brown,[6] Mr Hare,[7] Boticca.com,[8] and Grind & Co.[9] He also acts as a mentor and advisor to the founders, and is chairman at both Bremont[10] and Mr Hare.
[4] Ayton and wife Ducas were ambassadors for Team 2012, the campaign to support British athletes in their quest for medal success in the London Olympics.
[11] In the 2012 New Years Honours List, Ayton was awarded an MBE for his services to the UK jewellery industry.