John L. Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada.

[5] Morris founded Bass Pro Shops in 1972 when he began selling fishing equipment in the back of one of his father's Brown Derby liquor stores in Springfield.

[2] In 1987, after a growth of Bass Pro Shops, Morris purchased a property previously owned and developed by business entrepreneur Jude Simmons and Frisco Railroad executive Harry Worman.

Dan Norris later sold it to John Morris for an undisclosed amount and the property has been expanded to a total of 4600 acres and has been rated the "#1 Resort in the Midwest" according to Travel + Leisure.

[13] Morris also founded the Top of the Rock golf course in Branson, Missouri, which houses one of the largest collections of Native American arrowheads and art in the region.