Jolly Rancher is an American brand of sweet hard candy, gummies, jelly beans, lollipops, and sour bites,[1] and a line of soda put out by Elizabeth Beverage Company in 2004.

Finding that ice cream was hard to sell in the cold winter months, they added a line of bulk and boxed chocolate that was provided by a small candy firm in the Denver area.

Jolly Rancher Company opened a number of franchise stores in Colorado, Wyoming and Nebraska and provided both chocolate candies and a five cent hot cinnamon taffy stick that proved to be very popular.

[6] In October 1996, The Hershey Company agreed to purchase the North American confectionery brands of Leaf, Inc. which included Jolly Rancher, Whoppers, Milk Duds, Good & Plenty, PayDay and Heath bar.

In 2015, Jolly Rancher offered a "Fruity Bash" variety bag which includes strawberry, mountain berry, lemon, orange, and pineapple.

In 2017, Jolly Rancher offered a "Hotties" variety bag which includes watermelon & cayenne pepper, blue raspberry & sriracha, cherry & habanero, and green apple & ginger.

In 2020, Jolly Rancher offered a tropical variety bag featuring fruit punch, golden pineapple, lime, and mango flavors.