[1] As the business grew, it moved from one location to another and in 1861 Jordan and Marsh decided to begin selling directly to the public.

After the American Civil War, Jordan and Marsh expanded into nearby buildings, offering an increasing quantity and variety of goods.

Jordan Marsh offered fashion shows, a bakery famous for its blueberry muffins, art exhibitions, and even afternoon concerts.

Jordan Marsh was always known for implementing new technology as well, one of the first stores to feature electrical lights, glass showcases, telephones, and elevators.

After World War II, the management of Jordan Marsh announced that it would build a new store in downtown Boston.

It would have all the latest technology, including air conditioning, automatic doorways, block-long show windows, and radiant-heated sidewalks.

The dome was visible from the air and was used on aeronautical charts as a visual reporting point for aircraft approaching Boston's Logan Airport.

It was reputed to be the third largest (in diameter) unsupported dome in the world after St. Peter's Basilica in Rome and St. Paul's Cathedral in London.

Jordan Marsh also opened a San Diego branch around the same time, occupying the former Sears store downtown.

Local architect Leslie Larson founded a coalition called the City Conservation League to try to save the main building, which made way for a low modern brick structure that sits there today as Macy's.

Allied Stores: The Bon Marché, Jordan Marsh, Maas Brothers and Stern's, operating in tandem with Federated: Bloomingdale's, Abraham & Straus, Lazarus, Rich's, Goldsmith's, and Burdines.

From what started as a marketing gimmick, the Enchanted Village quickly became a legendary Boston tradition and an annual mainstay of the city's holiday season.

On June 16, 2009, the Enchanted Village, including all props and figures was sold at auction, as the City of Boston could no longer afford to be a major sponsor of the annual event.