Joshua William Beech (born 26 December 1985) is an English indie rock singer, songwriter, musician, photographer and model.

As a model, he is signed to major agencies across the world and has appeared in campaigns and shows for brands such as Givenchy, Burberry, Moschino, Valentino, John Galliano, Tommy Hilfiger, and more.

Beech's first solo EP, Fight Strong, released in 2015 was a success in Europe with the lead self titled single climbing to the top 5 in the MTV Italia music charts.

The band is signed to Universal Music Group in Germany and Virgin/EMI in the UK; their song "Lovers" made it to number 12 on the German mainstream radio charts in 2013.

His client list has since expanded to include John Galliano, Valentino, Thierry Mugler, H&M, Moschino, Diesel, Givenchy, Topman, and Tommy Hilfiger, among many others.