Joshua Michael Knobe (born 1974) is an American experimental philosopher, whose work ranges across issues in philosophy of mind and action and ethics.

[3] He is known for his work on the "Knobe effect" and use of experimental methods to understand personal reactions to moral dilemmas.

[6] He was Assistant Professor of Philosophy at the University of North Carolina at Chapel Hill from 2006 until moving to Yale in 2009.

According to Jones (2009): Rather than consulting his own philosophical intuitions, Knobe set out to find out how ordinary people think about intentional action.

In this case the CEO doesn’t care about helping the environment, and still just wants to make a profit – and his actions result in both outcomes.